A benefit of ________ is that businesses that consistently publish quality content will garner a more favorable position on search results pages which should generate greater website traffic and interest in the companies’ products.
The benefit being described is that of “content marketing.”
Content marketing is a marketing approach in which a business creates and shares valuable and relevant content, such as blog posts, videos, or infographics, to attract and retain a clearly defined audience, with the goal of driving profitable customer action. By consistently publishing quality content, a business can improve its search engine optimization (SEO) and achieve a higher ranking on search results pages. This can generate greater website traffic and interest in the company’s products.
Sentiment analysis is a process of analyzing social media content to determine the attitude or emotional tone of the writer, while mobile marketing involves reaching target audiences on their mobile devices. Digital marketing is a broader term that encompasses all forms of marketing that use digital channels, including social media, email, search engines, and mobile devices. Social media involves the use of social networking sites, such as Facebook, Twitter, or Instagram, to connect and communicate with target audiences.
Therefore, the correct answer is A) content marketing.