A manufacturer of lawnmowers decides to advertise on Home and Garden Television network instead of on the three main networks, because it is less expensive to do so. As a

A manufacturer of lawnmowers decides to advertise on Home and Garden Television network instead of on the three main networks, because it is less expensive to do so. As a result, the manufacturer can run its advertisement more frequently, and will hopefully increase the frequency that the target market will see the advertisement. This type of strategy is aimed at
A)decreasing marketing ROI.
B)decreasing revenue per ad dollar.
C)increasing rate of trial.
D)increasing revenue per ad dollar.
E)decreasing rate of trial.

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