A marketer who is able to get its product to be used by an actor in a movie is benefitting from
A)narrowcasting.
B)event marketing.
C)sponsorship.
D)product placement.
E)interactive media.
The marketer who is able to get its product to be used by an actor in a movie is benefitting from “product placement.”
Product placement is a type of advertising in which branded products or services are featured in a non-traditional advertising format, such as in movies, television shows, or video games. The goal of product placement is to create brand awareness and recognition by associating the brand with a popular or trendy cultural product or icon.
Narrowcasting refers to the practice of delivering specialized content or advertising to a specific audience or niche market, rather than to a broad, general audience. Event marketing involves promoting a brand or product through events, such as concerts, trade shows, or sporting events. Sponsorship is a form of marketing in which a company pays to associate its brand with a particular event, person, or organization. Interactive media refers to any media that allows for user interaction or engagement, such as social media, mobile apps, or video games.
Therefore, the correct answer is D) product placement.
c