According to the diffusion of innovation concept, consumers who are venturesome, higher educated, and use multiple information sources in their adoption of products are called

According to the diffusion of innovation concept, consumers who are venturesome, higher educated, and use multiple information sources in their adoption of products are called
A) innovators.
B) early adopters.
C) the early majority.
D) the late majority.
E) laggards.

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