Aiden manages his company’s social media sites. A large part of his job is assessing what customers are saying about

Aiden manages his company’s social media sites. A large part of his job is assessing what customers are saying about the company online, so he can proactively address any issues that may arise. This part of Aiden’s job is called
A)sentiment analysis.
B)data mining.
C)social listening.
D)media marketing.
E)digital marketing.

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