Arturo works for a large health care products manufacturer as a market researcher in the United States. The company is interested in launching a new line of shampoo in India and has asked him to look into doing research to support this decision. Since Arturo is not familiar with the language or the culture, what should he do?
A)access the company’s big data.
B)collect secondary data.
C)engage in global marketing research.
D)perform a demand analysis.
E)perform causal research.