Brand creative director at Taco Bell Tracee Larocca describes her job as making “sure that all of our communications have

Brand creative director at Taco Bell Tracee Larocca describes her job as making “sure that all of our communications have the same look, tone, and feel across all platforms,” which could be described as
A) advertising management.
B) targeted marketing research.
C) traditional media expertise.
D) repositioning.
E) integrated marketing communications.

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