Build-A-Bear is tracking its customer data to determine the last time a parent brought their child and visited the store, when their birthday was, and how much money the parent

Build-A-Bear is tracking its customer data to determine the last time a parent brought their child and visited the store, when their birthday was, and how much money the parent spent on the child on each visit. Basically, Build-A-Bear is trying to determine the potential future profits so that they can target parents for their marketing efforts. What analysis tool is Build-A-Bear using?
A)recency-frequency-monetary analysis
B)profit modeling
C)customer segmentation analysis
D)demographic value analysis
E)lifetime value analysis

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