By using infrared/near-infrared light, which technology allows researchers to directly measure how consumers allocate their attention to various marketing and nonmarketing stimuli in their environment?

By using infrared/near-infrared light, which technology allows researchers to directly measure how consumers allocate their attention to various marketing and nonmarketing stimuli in their environment?
A)fMRI scans
B)eye tracking
C)EEG scans
D)facial coding

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