Canadian bookselling retailer Indigo partners with Starbucks, to offer a store-within-store coffee shop. This channel arrangement in which two or more companies at one level join together to follow a

Canadian bookselling retailer Indigo partners with Starbucks, to offer a store-within-store coffee shop. This channel arrangement in which two or more companies at one level join together to follow a new marketing opportunity is referred to as a(n) _.
A) horizontal marketing system
B) contractual VMS
C) direct marketing system
D) corporate vertical marketing system
E) administered VMS

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