When companies acquire web-based software as a(n)_____,they can limit in-house involvement to a minimum.
Ethical and legal issues are likely to arise between the sales force and corporate policy when the salespeople become conflicted between doing what they believe is ethical and what their company asks them to do in order to make a sale.
A software package developed to handle information requirements for a specific type of business is called a(n)_____.
A) vertical application
B) symmetric application
C) horizontal application
D) asymmetric application
Whether or not a salesperson will go through all five steps of the selling process depends on the sales situation and
A) the use of sales representatives versus independent reps.
B) the effectiveness of role playing.
C) the buyer’s readiness to purchase.
D) the number of sales support personnel available.
E) how the person was trained.
In a data dictionary,_____ is the maximum number of characters for an alphabetic or character data element or the maximum number of digits and number of decimal positions for a numeric data element.