Chris is the global operations manager at Asterisk Inc., a Canadian apparel company. The company is planning to start operations in Brazil and Japan. Chris believes that Asterisk has the

Chris is the global operations manager at Asterisk Inc., a Canadian apparel company. The company is planning to start operations in Brazil and Japan. Chris believes that Asterisk has the potential to boost its overall sales by setting up operations in Brazil and Japan if:
A) it understands that customers in both these countries have similar preferences.
B) it follows the same business strategy for its global operations that it uses for its domestic operations.
C) it can use a universal marketing strategy for its products to appeal to customers of both these countries.
D) it can persuade people in these two countries to buy its products.

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