Companies like Under Armour sponsor annual crowdsourcing events. In which of the following scenarios is crowdsourcing used for new product development?
A) A company depends on its R&D department to come up with new ideas.
B) A company reviews the sales, costs, and profit projections of an existing product.
C) A company partners with a design agency to create a few prototypes.
D) A company hires a marketing agency to generate new product ideas.
E) A company creates a forum where anyone can contribute new product ideas.