Compare the following marketing objectives to determine which meets the criteria of being specific, measurable, and realistic.
A)Over the next year, Big Deal Records hopes to sign new artists to its recording label.
B)Ted has told all his sales representatives that they need to sell more product in the next six months.
C)Tilly thinks her ice cream store should be able to decrease its expenses this year.
D)The sales representatives at Wonder Autos are told they must each sell 100 more cars in the next two weeks.
E)Bill’s Boat Shop wants to sell 9 more fishing boats in the next 12 months.