Consider the equation presented in your readings for the theory of reasoned action: A=?be. In this equation, what does the term b refer to?

Consider the equation presented in your readings for the theory of reasoned action: A=?be. In this equation, what does the term b refer to?
A) The belief that the product has a given attribute
B) The basic attitude
C) The evaluation of each attribute
D) The importance weight of each attribute
E) None of the above is correct.

Leave a Reply

Your email address will not be published.