Have you personally experienced unethical persuasive efforts from marketing communicators Under what circumstances would you most expect to find unethical marketing communications, and when would unethical communications most likely be

Have you personally experienced unethical persuasive efforts from marketing communicators Under what circumstances would you most expect to find unethical marketing communications, and when would unethical communications most likely be effective in marketing Draw upon the integrated model of persuasion (e.g., ELM, see Figure 7.4) in forming your answer.

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