If you were doing a cost-benefit study, how would you assign a value to the opportunity for good health or the existence of rare and endangered species in faraway places?

If you were doing a cost-benefit study, how would you assign a value to the opportunity for good health or the existence of rare and endangered species in faraway places? Is there a danger or cost in simply saying some things are immeasurable and priceless and therefore off limits to discussion?

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