In recent years marketers have leveraged various forms of social media and other technologies to advance their primary goal of _.

In recent years marketers have leveraged various forms of social media and other technologies to advance their primary goal of _.
A) being better able to reach the customer directly, personally and interactively
B) finding less expensive ways to operate thus driving higher levels of profitability.
C) gaining favourable media attention
D) gathering more sales data (big data)
E) faster product development

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