In the VALS framework, each consumer segment exhibits unique media preferences. Which segment is most likely to view outdoor advertising?
A) Strivers
B) Experiencers
C) Believers
D) Survivors
E) Makers
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In the VALS framework, each consumer segment exhibits unique media preferences. Which segment is most likely to view outdoor advertising?
A) Strivers
B) Experiencers
C) Believers
D) Survivors
E) Makers