In the VALS framework, each consumer segment exhibits unique media preferences. Which segment would be the most likely to read national newspapers?
A) Experiencers
B) Thinkers
C) Believers
D) Strivers
E) Makers
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In the VALS framework, each consumer segment exhibits unique media preferences. Which segment would be the most likely to read national newspapers?
A) Experiencers
B) Thinkers
C) Believers
D) Strivers
E) Makers