Mountain Equipment Co-op (MEC) lives by a long-standing belief in being socially and environmentally accountable. This most likely reflects the _.

Mountain Equipment Co-op (MEC) lives by a long-standing belief in being socially and environmentally accountable. This most likely reflects the _.
A) Production Concept
B) Societal Marketing Concept
C) Product Concept
D) Selling Concept
E) Marketing Concept

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