Jell-O ads contain the phrase “Make some magic.” All Ace Hardware store ads contain the statement “Life is an ongoing project.” The American Dairy Farmers run ads that say, “Ahh,

Jell-O ads contain the phrase “Make some magic.” All Ace Hardware store ads contain the statement “Life is an ongoing project.” The American Dairy Farmers run ads that say, “Ahh, the power of cheese.” These are all examples of ________.
A) jingles
B) testimonials
C) unique selling propositions (USPs)
D) slogans
E) slice-of-life appeals

An ad for Mongoose mountain bikes shows a serious biker traversing remote and rugged but beautiful terrain and states, “There are places that are so awesome and so killer that

An ad for Mongoose mountain bikes shows a serious biker traversing remote and rugged but beautiful terrain and states, “There are places that are so awesome and so killer that you’d like to tell the whole world about them. But please, don’t.” This ad uses the ________ appeal.
A) slice-of-life
B) lifestyle
C) fear
D) testimonial
E) straight-forward