Jell-O ads contain the phrase “Make some magic.” All Ace Hardware store ads contain the statement “Life is an ongoing project.” The American Dairy Farmers run ads that say, “Ahh, the power of cheese.” These are all examples of ________.
C) unique selling propositions (USPs)
E) slice-of-life appeals
An ad for Mongoose mountain bikes shows a serious biker traversing remote and rugged but beautiful terrain and states, “There are places that are so awesome and so killer that you’d like to tell the whole world about them. But please, don’t.” This ad uses the ________ appeal.
Avis positioned itself against market-leading Hertz by claiming, “We’re number two, so we try harder.” This is an example of ________.
A) reminder advertising
B) comparative advertising
C) demonstration advertising
D) a slice-of-life appeal
E) a lifestyle appeal
Swelling within the fascia that causes a limited blood supply, potentially leading to nerve and muscle damage, is called
C) spina bifida occulta.
D) compartment syndrome.
In the Northern Hemisphere, winds blow clockwise and outward from the center of anticyclones.
Attitudinal measures are used to test consumers’ beliefs or feelings about a product before and after being exposed to marketing messages about the product.
Most of the people living in the United States are under the influence of the wind belt known as the westerlies.