The concept of designing marketing communications programs that coordinate all promotional activities-advertising, personal selling, sales promotion, public relations, and direct

The concept of designing marketing communications programs that coordinate all promotional activities-advertising, personal selling, sales promotion, public relations, and direct marketing-to provide a consistent message across all audiences is referred to as
A) the media mix.
B) the marketing matrix.
C) the promotional blend.
D) marketing by objectives.
E) integrated marketing communications.

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