Though Justin’s is most known for its nut butters and peanut butter cups, it has also released a cookbook titled

Though Justin’s is most known for its nut butters and peanut butter cups, it has also released a cookbook titled Justin My Kitchen. The cookbook is an example of ________ for Justin’s.
A) a brand extension
B) a product line extension
C) cannibalization
D) private branding
E) mixed branding

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