When marketers strive to develop an image in buyers’ minds of their product relative to the image buyers have of competing products, they are essentially trying to do what?

When marketers strive to develop an image in buyers’ minds of their product relative to the image buyers have of competing products, they are essentially trying to do what?
A) Increase their market share
B) Position their product
C) Compete head-on with other firms
D) Develop a promotional campaign
E) Improve their firm’s public relations

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