Why do retailers pursue different strategies when determining whether their return on investment is profitable?

Why do retailers pursue different strategies when determining whether their return on investment is profitable?
A) Different retailers have different financial operating characteristics
B) Profitability can be defined differently depending upon the retailer
C) Retailers use the turnover strategy only when their investments “turn over” to profit
D) Retailers can use the profit path and the turnover path interchangeably
E) Strategies may change depending upon performance

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